Lifford Cannabis Solutions unveils Western Portfolio

Lifford Cannabis Solutions unveils Western Portfolio

TORONTO, Nov. 1st, 2018 - ​Lifford Cannabis Solutions​ ("Lifford" or the “Company") announced today that they are expanding their west coast presence by hosting two exclusive events in Alberta and British Columbia to showcase their growing portfolio including licensed producerWeedMD​.

“Lifford Cannabis Solutions is focused on showcasing the most premium adult use brands coast to coast across Canada. We have carefully curated our western portfolio to include unique cultivars sustainably grown with authentic stories.” - Lisa Campbell, President and CEO, Lifford Cannabis Solutions

To celebrate the western premier, Lifford is inviting media and influencers to take part in theSecret Sessions ​in Vancouver and Calgary​ w​ hich will pair Lifford Wine and Spirits with the newly launched cannabis portfolio. Hosted by The Cannabis Sommelier, the evening will include strain inspired cocktails featuring unique, sungrown cannabis now available legally in the adult use market for both Alberta and British Columbia. The Vancouver event will host guest speaker Amanda Siebert from T​ he Georgia Straight​ and author of ​"The Little Book of Cannabis".

WeedMD Signs Multi-Year Retail Sales Distribution Deal with Lifford Cannabis Solutions 

WeedMD Signs Multi-Year Retail Sales Distribution Deal with Lifford Cannabis Solutions 

Toronto, Canada, October 31, 2018–WeedMD Inc.(TSX-V:WMD) (OTCQX:WDDMF) (FSE:4WE) (“WeedMD” or the “Company”), a federally-licensed producer and distributor of medical-grade cannabis, is pleased to announce it has signed a multi-year retail sales distribution agreement with Lifford Cannabis Solutions (“Lifford”), led by long-time cannabis advocate, influencer and media personality Lisa Campbell, to represent WeedMD’s premium cannabis brands and products for the adult-use retail market in British Columbia and Alberta.

“With the onset of legalization, WeedMD’s products are garnering the attention of a discerning and knowledgeable cannabis audience. Lifford has a history of delivering great results in the alcohol beverage category and has developed strong relationships with the provincial distributors as well as key customers,” said Brett Moon, SVP, Sales and Marketing at WeedMD. “Lifford’s strong foundation, coupled with cannabis advocate Lisa Campbell’s expertise and influence will bring WeedMD tremendous value and additional exposure in western Canada’s cannabis markets - ensuring strategic product placement and nation-wide success.”

“Lifford Cannabis Solutions is delighted to be working with WeedMD, a licensed producer widely recognized as a groundbreaking cultivator in Canada. With some of the most unique genetics on the market, we are excited to elevate WeedMD through our four-pillared approach which combines distribution, education, innovation and relationships,” said Lisa Campbell, CEO, Lifford Cannabis Solutions. “We are confident that WeedMD’s top-shelf cannabis - which is sustainably grown by a team that is deeply rooted in the cannabis community - will be well-suited to consumers in the west. It is an honour to collaborate with the WeedMD team as they continue to grow across Canada.” 

Lifford Cannabis Solutions Announces Launch of Premier Cannabis Portfolio in Ontario

Lifford Cannabis Solutions Announces Launch of Premier Cannabis Portfolio in Ontario

TORONTO, ON - October 18, 2018 -- ​Lifford Cannabis Solutions​ (“LCS” or the “Company”) announced today that the Company is working with ​TerrAscend Canada Inc.​ ​(CSE:TER)​,​ to launch their premium cannabis brand, ​Haven Street​ (“Haven St.”) in Ontario. Lifford’s salesforce will educate consumers, future retailers and budtenders about Haven St., which will be sold initially in the Ontario Cannabis Store.

“We look forward to growing our diverse companies together as we bring the most premium international cannabis brands to market,” said Lisa Campbell President and CEO of LCS.

As of October 17th, TerrAscend Canada will release Haven St. Premium Cannabis, targeting adult consumers who enjoy cannabis regularly, value variety and seek premium experiences. Using a unique street-like address “neighbourhood” system that ranges from 100 – 500, Haven St. products are categorized from low THC to high THC and create a simple way for adults to explore cannabis. The strain offerings are segmented by five consumer need states: Peace, Reset, Focus, Drift and Rise. The Haven St. collection will be featured in the Discovery Series Vol.1TM of Canada’s very first mixed pack by ​AHLOTCannabis CollectionsTM.

“TerrAscend is thrilled to have Lifford Cannabis Solutions represent our Haven St. brand in the Ontario adult-use retail market. Lifford’s in-depth understanding of the cannabis industry and retail dynamics will help ensure future success both locally and in additional future provinces,” said Greg Smith, TerrAscend Canada’s Senior Vice President, Adult Use Markets.

Cannabis Sommeliers are Officially on the Brink of Existence

Cannabis Sommeliers are Officially on the Brink of Existence

In Canada, the Canadian Association of Professional Sommeliers (CAPS) Ontario Chapter is addressing the issue by piloting a cannabis education course with monthly hospitality sessions. The curriculum will allow sommeliers to apply their fine tuned skills to cannabis and ask questions about legalization. According to Andrew Freedman, an ambassador for Lifford Cannabis Solutions, a cannabis sommelier is: “A wine professional with an extensive knowledge in pairing cannabis with gastronomy, service, and spirits. 

Five things Canada is still working out with cannabis legalization

Five things Canada is still working out with cannabis legalization

Consuming in your own home isn’t necessarily an option with condos and apartment buildings across Canada looking to ban smoking cannabis in these dwellings. Public spaces are up for scrutiny as well, with provinces planning to ban smoking and vaping of cannabis in these areas.

So where can Canadians light up? It seems as if they’ll be restricted to non-apartment, non-condo private residences not beholden to restrictions by landlords for now.

Campbell said Canadians should have “consumption lounges in the same way you’d have a bar.”

Weed-tinis, anyone? Cannabis cocktails on the horizon

Weed-tinis, anyone? Cannabis cocktails on the horizon

"I think what you're going to see, as of Oct. 17, is an explosion of cannabis events, all of which will be private because you can't sell cannabis unauthorized," says Lisa Campbell, a cannabis advocate who is expanding her family's wine agency, Lifford, to include a "cannabis solutions" branch. "Say you're a bartender and you get hired for a wedding and the clients want a cannabis bar. As long as none of the guests are buying the cannabis from the bar, and you obtained the cannabis legally, and you're within your sharing limits, it should be legal." (Canadians will be legally allowed to share up to 30 grams of legal cannabis with other adults after Oct. 17.)

In preparation for a potentially weed-infused future, some stakeholders are launching weed education programs for hospitality industry professionals. Both George Brown College and the Ontario chapter of the Canadian Association of Professional Sommeliers are working on developing courses that could, one day, lead to certifications for servers and sommeliers that specialize in cannabis. The programs would cover two main areas — the flavour profiles associated with different strains and promoting knowledge about responsible cannabis use, especially when it's mixed or paired with alcohol. Even though we're a long way from legal weed-tinis in bars, there's nothing stopping people from experimenting with cannabis cocktails at home.

New regulations may spark Canada’s craft cannabis revolution

New regulations may spark Canada’s craft cannabis revolution

While legalization in Canada is delayed until October 17th, 2018, Canadians are celebrating as micro-licenses are finally coming out, ushering in the second wave of legalization. These micro-licenses are revolutionary for the industry, including smaller cultivators and processors more able to adapt to local consumer demand. Additionally, black-market genetics will finally be regulated, opening up the global floodgates.

Health Canada announced multiple classes of licenses including: processing (micro and standard), producers (micro and standard), nurseries, industrial hemp, research, and analytical testing, in addition to medical sales licenses. The regulations and application guide to apply for new licenses are available by request from Health Canada and will be public online soon. Most notably, there will be no restrictions on how many licenses an individual can possess, opening the door to cannabis co-ops with decentralized diverse distribution systems. While current licensed producers face very few changes as they transition, there are a few game-changing regulations.

Looming legalization gives rise to wave of cannabis startup accelerators

Looming legalization gives rise to wave of cannabis startup accelerators

Another upstart incubator, to be called the Infused Innovations Institute, plans to focus on cannabis food and beverage entrepreneurs. It’s a joint partnership between the Food Innovation and Research Studio (FIRSt) at George Brown College, Toronto non-profit Food Starter, distributor Lifford Wine & Spirits and law firm Dale and Lessmann LLP.

FIRSt at George Brown already works with small- and medium-sized food and beverage companies to develop products, conduct market research and provide sensory and nutritional analysis. (George Brown students are hired to work on at least half of the projects.) Expanding into edibles is a natural move – especially since FIRSt has received inquiries from people with recipes for cannabis-infused products. “We want to educate around regulations and safe production,” FIRSTs director Tricia Ryan says. “What we’re seeing is there’s a lack of understanding about food safety and shelf life and things like that.”

For now, the venture is starting with an edibles conference in October, followed by monthly educational events. FIRSt may eventually apply for a cannabis research and development license that would allow it to work with edibles in a test kitchen, a valuable resource for entrepreneurs. Since edibles are not slated for legalization until next year, existing products are often made in home kitchens. Even without a license, the incubator can assist with market research, as well as legal and regulatory issues.

From Lifford Wine’s perspective, an incubator could act as a business-development channel for its distribution services. Lifford, which works with alcohol makers to place brands in retail outlets, is launching a division for cannabis firms. “Our goal is to take these small craft brands and place them in appropriate markets,” says Lisa Campbell, a cannabis portfolio specialist with Lifford. “The advantage of the institute is it will allow small entrepreneurs to be part of the market, not just big business.”

Do women really need their own weed?

Do women really need their own weed?

While it wasn’t the only subject of discussion, those dollars were clearly on the mind of the crowd at Crafting the Future. The event was organized by Lisa Campbell, a long-time advocate who recently began working with Lifford Wine & Spirits, one of many beverage companies and importers aiming to add cannabis products to its portfolio. The summit was held this past Wednesday at Lifford’s Toronto headquarters, a renovated old Victorian on Jarvis Street where 100 or so people, at least 90-per-cent white women, mingled in the early evening. Before a set of speeches, we learned how to infuse olive oil with the correct dosage of cannabis before making a pureed beet hors d’oeuvre, snacked on an impressive spread of smoked salmon and meats sponsored by hot Mississauga-based cannabis company TerrAscend and sipped on a very tasty sangiovese. Vapers and smokers gathered on the lawn outside.

Can businesses make money with cannabis edibles?

Can businesses make money with cannabis edibles?

“[Cannabis edibles] are expected to be legal within one year of legalization,” says Lisa Campbell, cannabis portfolio specialist for Lifford Wine & Spirits. “Now legalization has been delayed to late summer or fall essentially, so within that year we are expecting that Health Canada will approve other cannabis derivative products.”

Campbell went on to add that for a company not already in the cannabis sector to get involved, overhead costs such as added security need to be factored in due to the fact that cannabis is a controlled substance. One of the ways to negate some of these costs would be to work with an existing licensed cannabis producer, of which there are many. “A lot of licensed producers are looking for turnkey businesses they can partner with, or potentially acquire, to add to their product portfolios.”

Along with ascertaining any added costs in logistics, interested companies should consider if they will be processing cannabis oil on-site or acquiring the substances they need elsewhere from an existing manufacturer.

“[Most people] would be dealing with a processed cannabis extract from a licensed producer, but if someone has a processing or micro-processing license they could have that equipment in their facility to process the cannabis flower,” says Campbell.