Eat Your Greens: Breaking stoner stereotypes with edible marijuana

Lisa Campbell, “a badass lady in the cannabiz,” according to the popular online cannabis resource, Leafly, used to run Green Market, an underground marketplace for specialty products and a hub for makers, artisans and members of the growing Canadian cannabis community.

Green Market, which stopped running events earlier this year due to mounting liability issues, mostly showcased edibles, which Campbell also sees as one of the most promising sectors in cannabis.

As of March, she’s the brand new cannabis portfolio specialist for Lifford Wine & Spirits, an established national agency that this year is adding both beer and weed to their more traditional portfolio.

“We’ve gotten a lot of interest from Licensed Producers now that provincial regulations are coming out, and it’s looking like cannabis will be distributed similarly to alcohol,” Campbell says.

“I’ve heard that edibles may be on the shelves of the Ontario Cannabis Retail Corporation, or OCRC, as well as [infused] beverages, but it’s just rumours at this point.”

The Attorney General has announced that cannabis lounges will be considered in the second phase of legalization, and the AGCO will be in charge of laying out the licensing structure, which will regulate them.

Although it’s not likely that cannabis will be co-located beside alcohol in Ontario anytime soon, Campbell notes that several provinces in Eastern Canada will be allowing co-location and in an industry so young and disruptive, nothing is fixed.

“Ultimately, I think it should be about consumer choice. If we’re at a restaurant, you should be able to order your cannabis beverage and I can have my glass of wine – it shouldn’t be a problem,” Campbell says.

As independent producers and canna-corporations gear up for legalization, expect a torrent of innovation to create new products and design ways of marketing them.

“People are building up these cool brand and niche products, like EP Infusions and Canna Cocoa, which make beautiful hand-painted chocolates,” Campbell says.

“And big companies like Canopy Growth Corp have patents and trademarks for all of these brand new products.”

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