April 10, 2019: Stashie, an eco-conscious cannabis label company, has the antidote to bland Canadian cannabis packaging. Made in Canada, Stashie creates designer labels for consumers to stylishly label their stash in just about any vessel – without adding any more plastic to the landfill.
After using tape, sticky notes and hard-to-remove shipping labels to keep track of her own stash, Founder and CEO Michelle Cliffe searched for cannabis-specific labels on which she could write strain, profiles and personal notes. She found nothing on the global market, and the idea for Stashie crystallized on a vacation in Jamaica.
“People who use cannabis have rituals around its use and storage. I saw evidence of these rituals everywhere – from the beach in Jamaica to the folks at the dispensary at home,” said Cliffe. “I saw an opportunity.”
Cliffe has an eclectic background in lifestyle PR and social changemaking, and she’s concerned as much with good design as the social and environmental impact of her products. From materials and shipping to her supply chain, the end user and the planet all factor into the decision-making process. Her attention to these details hasn’t gone unnoticed, and the brand was recently nominated for an O’Cannabiz industry award in the Green Deed(s) category.
Cliffe also factored values into who she chose as her sales and distribution partner, signing a multi-year deal with Lifford Cannabis Solutions. Lisa Campbell, Lifford Cannabis’ CEO, is an industry leader and unwavering champion for women and diversity in the industry who’s been supportive of Stashie since its inception, encouraging Cliffe every step of the way.
“Lifford Cannabis Solutions is incredibly excited to be adding Stashie to our portfolio of premium brands. While cannabis packaging is extremely limited, Stashie offers consumers an environmentally-friendly, fashionable option to carefully curate their stash,” said Lisa Campbell, CEO.
Stashie has also chosen Brill Communications (@BrillComm) as its PR Agency of Record, for the Brill team’s decades-long experience in PR and communications, their down-to-earth style and deep relationships with influencers.
At Stashie, we are committed to being mindful of earth’s finite resources. Creating products that don’t leave a legacy of waste is one of the key considerations in our design process. All of our labels are made from FSC certified paper and contain no vinyl or plastic. Each Stashie sheet is 4”x9”and includes 12 individual designer labels, made of high quality, removable and re-positionable adhesive paper.
office: (416) 533-6425
email: myriam (at) brillcommunications.ca