Lisa Campbell became a true cannabis expert by working extensively in international drug policy with Canadian Students for Sensible Drug Policy and is currently the Chair of the Ontario Cannabis Consumer & Retail Alliance. Lisa is founder and CEO of Lifford Cannabis Solutions, helping cannabis companies come to market across all ten provinces, leveraging Lifford’s national salesforce and longstanding partnerships with provincial control boards. Lisa holds a Master of Environmental Studies from York University and is as a Canadian Institutes for Health Research (CIHR) Universities Without Walls alumnus.
Steven Campbell is the President of Lifford Cannabis Solutions, and the Grand Formage of parent company Lifford Wine & Spirits. Steven spent 16 years in the restaurant industry before acquiring Lifford and scaling it up from a two room office to a national distributor of wine, spirits, beer, cider, RTD and now cannabis. Steven is passionate about food, wine, traveling and helping brands craft their stories. At age 65 he is very happy to legally be selling cannabis across Canada representing the most premium brands on the market. As a sommelier Steven is excited to see cannabis education continue to evolve and is learning something new every day.
VP of National Sales and Marketing
Timothy Lang has decades of experience as a sales and marketing executive with proven ability to drive revenue, lead structural and cultural changes, identify core strategies and align the business behind them. Tim has domestic and international experience in brand marketing, sales leadership, market and strategy development, procurement, new product development and retail across a range of industries. Before coming to Lifford Wine & Spirits Tim spent time at Treasury Wine Estates, Constellation Brands, Vincor Canada and Labatt Breweries.
Sales & Marketing Strategist
Calla Lee has spent the past decade in design and marketing helping bring food brands to life through creative and engaging activations that highlight a brand’s unique story. During this time, Calla returned to school to complete her Masters of Design at OCAD University’s Strategic Foresight and Innovation program. Using a systems and foresight informed perspective, Calla wrote her final research paper on the futures of the cannabis industry in Canada. Following graduation, she consulted for multiple cannabis companies helping them navigate the complexity of legalization and bring products to market. Her experience in food, cannabis, and design bring a unique problem-solving perspective to this exciting post-prohibition industry.
Lifford National Portfolio Specialist
New World Wines, Spirits & Cannabis
Despina Triantos started off in the food and beverage industry 22 years ago as an assistant for a local Toronto catering company followed by a stint with the Four Seasons Toronto catering department. Whilst randomly flipping through NOW magazine she applied for a Project Manager Assistant role with SOPEXA. Unbeknownst to her, this would be the beginning of what is now a 20-year career in the alcohol beverage industry. At SOPEXA, Despina worked closely with the Senior Project Manager to produce effective and innovative marketing solutions to clients by developing image, increasing brand awareness and implementing strategic communication programs. After 5 years, she ventured into the agent side where she worked for 15 years as a Marketing Manager for a local Ontario wine agency where she gained valuable experience on how the alcohol beverage industry works in a monopoly-controlled province and became a key contact in all processes for their alcoholic beverage suppliers wanting to sell to and currently selling their products to the LCBO. Currently Despina is employed as a National Portfolio Specialist with the Lifford Wine & Spirits where she works closely with the provincial Sales Managers and our alcohol beverage suppliers to develop strategy and increase sales within the control boards across the country.
Regional Director Prairies
Fredrik Bergstrom is an experienced Regional Director with a demonstrated history of working in the consumer goods industry managing Alberta, Saskatchewan and Manitoba. Skilled in marketing management, market planning, customer service and wine and spirits sales. Fredrik is a strong business development professional with decades of beverage alcohol experience. Fredrik graduated from Saltsjobadens Samskola and previously worked at International Cellars, Barcardi, and The Kirkwood Group bringing his rich sales and business development experience to Lifford.
Sales Manager, West
Aaron Anderson is a dedicated family man who's expertise stems from gaining over 13 years experience in the craft beer industry while being at the forefront of Canada's end to cannabis prohibition over the last year and a few months. He is excited to bring this unique blend of experience to Lifford's cannabis portfolio.
Over the last few years of his craft beer experience he joined a small start-up called Parallel 49 Brewing and helped develop it's success in a fast pace environment. He is very passionate about bringing start-ups to success and is honored to be a part of Lifford's cannabis strategy as Canada helps develop this new industry.
Other passions and interests include, but are not limited to, snowboarding and travelling where he has explored over 28 countries and snowboarded over a dozen and a half ski-hills in 3 different countries. As a new(ish) father to a beautiful three and a half year old daughter, he has already shared this passion with her and taken her to places like the Dominican Republic, Hong Kong and tobogganing at Mount Seymour. He loves to meet new people and share stories of each other's adventures and experiences and being a part of both alcohol and cannabis has always brought like minded people together for this very reason.