Lisa Campbell became a true cannabis expert by working extensively in international drug policy with Canadian Students for Sensible Drug Policy and is currently the Chair of the Ontario Cannabis Consumer & Retail Alliance. Lisa is founder and CEO of Lifford Cannabis Solutions, helping cannabis companies come to market across all ten provinces, leveraging Lifford’s national salesforce and longstanding partnerships with provincial control boards. Lisa holds a Master of Environmental Studies from York University and is as a Canadian Institutes for Health Research (CIHR) Universities Without Walls alumnus.
Steven Campbell is the President of Lifford Cannabis Solutions, and the Grand Formage of parent company Lifford Wine & Spirits. Steven spent 16 years in the restaurant industry before acquiring Lifford and scaling it up from a two room office to a national distributor of wine, spirits, beer, cider, RTD and now cannabis. Steven is passionate about food, wine, traveling and helping brands craft their stories. At age 65 he is very happy to legally be selling cannabis across Canada representing the most premium brands on the market. As a sommelier Steven is excited to see cannabis education continue to evolve and is learning something new every day.
Sales & Marketing Strategist
Calla Lee has spent the past decade in design and marketing helping bring food brands to life through creative and engaging activations that highlight a brand’s unique story. During this time, Calla returned to school to complete her Masters of Design at OCAD University’s Strategic Foresight and Innovation program. Using a systems and foresight informed perspective, Calla wrote her final research paper on the futures of the cannabis industry in Canada. Following graduation, she consulted for multiple cannabis companies helping them navigate the complexity of legalization and bring products to market. Her experience in food, cannabis, and design bring a unique problem-solving perspective to this exciting post-prohibition industry.
Aaron Anderson is a dedicated family man who's expertise stems from gaining over 13 years experience in the craft beer industry while being at the forefront of Canada's end to cannabis prohibition over the last year and a few months. He is excited to bring this unique blend of experience to Lifford's cannabis portfolio.
Over the last few years of his craft beer experience he joined a small start-up called Parallel 49 Brewing and helped develop it's success in a fast pace environment. He is very passionate about bringing start-ups to success and is honored to be a part of Lifford's cannabis strategy as Canada helps develop this new industry.
Other passions and interests include, but are not limited to, snowboarding and travelling where he has explored over 28 countries and snowboarded over a dozen and a half ski-hills in 3 different countries. As a new(ish) father to a beautiful three and a half year old daughter, he has already shared this passion with her and taken her to places like the Dominican Republic, Hong Kong and tobogganing at Mount Seymour. He loves to meet new people and share stories of each other's adventures and experiences and being a part of both alcohol and cannabis has always brought like minded people together for this very reason.
Regional Director Prairies
Fredrik Bergstrom is an experienced Regional Director with a demonstrated history of working in the consumer goods industry managing Alberta, Saskatchewan and Manitoba. Skilled in marketing management, market planning, customer service and wine and spirits sales. Fredrik is a strong business development professional with decades of beverage alcohol experience. Fredrik graduated from Saltsjobadens Samskola and previously worked at International Cellars, Barcardi, and The Kirkwood Group bringing his rich sales and business development experience to Lifford.
Ontario Sales Manager
Taimi’s roots lay in the Alcohol industry where since 2006 she has played a key leadership role at Lifford as the Ontario Sales Manager leading over 20 sales agents. She began as Logistics Coordinator, to on-premise sales agent and from there was a top sales rep specializing in LCBO sales for 8 years.
A graduate of communications at Queen’s University, Taimi draws marketing experience from 8 years in the advertising industry prior to Wine & Spirits Sales. She is delighted to be part of the Cannabis industry and feels very connected to the community both past present and future not only at home in Toronto but on a Global level as well. Taimi has spent a great amount of time travelling places such as India, Asia, Australia; where appreciation for Cannabis is considered spiritual.