President & CEO


Lisa Campbell became a true cannabis expert by working extensively in international drug policy with Canadian Students for Sensible Drug Policy and is currently the Chair of the Ontario Cannabis Consumer & Retail Alliance. Lisa is founder and CEO of Lifford Cannabis Solutions, helping cannabis companies come to market across all ten provinces, leveraging Lifford’s national salesforce and longstanding partnerships with provincial control boards. Lisa holds a Master of Environmental Studies from York University and is as a Canadian Institutes for Health Research (CIHR) Universities Without Walls alumnus.


Lifford Ambassador

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Andrew Freedman is the first real "Cannabis Sommelier" his focus on pairing cannabis, beer, cocktail, wine and gastronomy are completely original.

Andrew worked in the cannabis trade for over a decade. Noticing that there was a lack of scientific language for describing cannabis he became very interested in blind tasting wine. 

His expertise in growing and extracting cannabis led to a passion in viticulture and oenology.  He soon found himself living on a vineyard working as a cellar hand at a estate winery. While honing his palate he became a WSET 3 and Canadian wine scholar.

Andrews passion for cannabis and wine led him to begin teaching what he had learned and created "The cannabis Sommelier" YouTube channel which currently features new content every Monday, Thursday and Saturday.

Lifford National Portfolio Specialist
New World Wines, Spirits & Cannabis


Despina Triantos started off in the food and beverage industry 22 years ago as an assistant for a local Toronto catering company followed by a stint with the Four Seasons Toronto catering department. Whilst randomly flipping through NOW magazine she applied for a Project Manager Assistant role with SOPEXA. Unbeknownst to her, this would be the beginning of what is now a 20-year career in the alcohol beverage industry. At SOPEXA, Despina worked closely with the Senior Project Manager to produce effective and innovative marketing solutions to clients by developing image, increasing brand awareness and implementing strategic communication programs. After 5 years, she ventured into the agent side where she worked for 15 years as a Marketing Manager for a local Ontario wine agency where she gained valuable experience on how the alcohol beverage industry works in a monopoly-controlled province and became a key contact in all processes for their alcoholic beverage suppliers wanting to sell to and currently selling their products to the LCBO. Currently Despina is employed as a National Portfolio Specialist with the Lifford Wine & Spirits where she works closely with the provincial Sales Managers and our alcohol beverage suppliers to develop strategy and increase sales within the control boards across the country.