CannTx Life Sciences & 3M - bring together Canadian business leaders to share how to go to market with cannabis derivatives
About this Event
CannTx Life Sciences and 3M are bringing together strategic Canadian business leaders from across the Consumer-Facing Cannabis products category, this includes CBD/ Cannabis Products & Devices, Food, Beverages and Cosmetics together to share how best to capitalize on Canada’s legalization of the sale of cannabis derivatives this fall.
The goals of the one day workshop is to:
Understand consumer trends & demands from across Canada,
Identify opportunities to introduce Cannabis infused products into existing retail markets,
Review recent product innovations to understand how marketers are adapting technology to meet expected consumer demands,
Understand how the distribution and retail networks will be working together to help you bring these products to market.
This is a strategic event designed for those who have commercial or strategic responsibility. This is not a scientific or medical research focused event, but a platform to share best practices and meet solution providers to allow derivative participants to monetize their sales opportunities across Canada.
This event discusses topics including: Product Launches, Regulatory Affairs, Business Opportunities, Tracking Methods & Marketing & Promotional Practices.
Cannabis Emerges as a New CPG Category with the Advent of Derivatives
9:00 – 9:45 AM - The 2.0 Cannabis Era Dawns
Karen Fung -Vice President Transaction Services EY and Jon Kamin Chief Revenue Officer Lift & Co.
• Canadian consumer demographics and behaviours toward cannabis edibles, extract & topical products
• Channel and purchasing preferences
• Looking for opportunities - retail environments, purchasing journey, influencers and barriers to consumption.
* Impact of budtenders in the purchase journey.
9:45 – 10:30 AM - Edibles Promotion and the Law
Chad Finkelstein Partner, Dale & Lessmann LLP
• Overview of current legal landscape relating to edibles & promotion
• Projected legal landscape relating to edibles in 2019 and beyond
• Packaging, labeling and marketing considerations
10:30 – 11:15 AM - Companies Ready to Go To Market With Cannabis Derivatives - Panel Discussion
Calla Lee – Moderator, Lifford Cannabis Solutions - Sales & Marketing Strategist
Panel Guests: Shannon Leroux - CEO - SIIVVA
Sarah Jasma - Co-Founder - SIIVVA
Guy Russell - CEO - Rouge Cannabis
Alex Blumenstein - CEO - Leaf Forward
Derivative entrepreneurs are ready to go to market, learn their planned strategies for success and market launch tactics.
11:15 – 12:00 AM - How Cannabis Retailers are Approaching Cannabis Edibles/Derivatives
David Craig - Chief Design Officer J Supply Holdings Inc.
• How retailers are approaching & preparing for cannabis derivatives and edibles
• Things they look for in suppliers
• Expected sales and customer definitions
12:00 – 1:00 PM - Lunch Hosted by CannTx & 3M
CannTx Chef Jeff Abbott will demonstrate cannabis decarboxylation for cooking edibles
1:00 – 1:45 PM - Supply Chain Verification
Steve Newmaster PhD - U of Guelph & TRU-ID
Characterizing Cannabis products using genomic & chemical bar codes for quality assurance, brand consistency and supply chain management.” Creating a competitive advantage for your cannabis brands. Using Tru-ID cloud based tools ingredient integrity and supply chain vulnerabilities can be identified.
1:45 – 2:30 PM - Commercial Processing & Food Safety Issues with Cannabis
LYF Food Technologies& 3M - Matthew Amado President LYF & 3M Food Scientist
Cannabis as a product must also be processed and packaged in such a way to achieve food safety and maintain optimal quality throughout its shelf life. Matthew Amado will share with us how a manufacturer of cannabis edibles partners with a knowledgeable and trusted consultant to navigate the challenges during the development and commercialization phases of an edible cannabis product is the key to edible product success.
2:30 – 3:15 PM - The Role of the Distributor with Cannabis Edibles/Derivatives
Lisa Campbell – CEO - Lifford Cannabis Solutions
• How to maximize distribution to help cannabis derivative companies realize their full potential
• Cannabis retail distribution differences by province
• Marketing and selling cannabis compliantly within retail environments
3:15 – 4:00 PM - How DNA Can Help Give You a Safer, More Informed Edibles Cannabis Experience
Lobo Genetics - CEO - John Lem
But what most people remain unaware of is the linkage between their DNA and how they react to THC and CBD, the two best-known components in cannabis. Academic studies have shown us that your genetic makeup impacts your sensitivity to cannabis, your likelihood of cognitive impairment CEO John Lem as he shares the Lobo Genetics journey in the cannabis edibles opportunity.
4:00 – 4:30 PM - kBudd Retail - Promotional Support for Cannabis
David Grant Founder & CEO
We believe a well-informed salesperson is the greatest asset any company can have. They are ambassadors of the organization they work for, the products they sell and the brands they represent. The kbudd solution provides the cannabis industry with critical tools that create a more knowledgeable, engaged and productive workforce, while improving the customer experience. Learn how KBudd provides a fully managed retail cannabis brand knowledge solution.
4:30 PM - Event Close & Thank You